Project Description
At the start of the semester, when groups were formed, we were given the task to invent an agency for our group, which we would present ourselves as in the face of the client.
The Goal
Invent an agency brand from 0, create a brand guide with assets and write a motivation letter to our desired client project(s).
The Process
We began with a team building exercise, to break the ice (LO5) and get to know the design process expected in this semester (LO1).
After this we distributed group roles, where I chose the role of asset manager (LO2, LO4) and was chosen as group leader (LO5)
Then we brainstormed logos, after figuring out or direction I digitized the logo sketch (LO1, LO3) and conducted user research to figure out the best variation to finalize (LO4).
After which, Iurie developed the website for our Agency, which I, as asset manager, prepared and hosted the GIT repository for (LO2).
Finally, we chose the Dragon's Den as our preffered project and chose a video format for our pitch to the client (LO1), here me an Iurie mainly wrote the script & storyboard, then we filmed as a group and I edited the video while the others wrote the supplementary letter.
Reflection
Overall, I was personally satisfied with the result of our Agency. When we were aiming for "Vision" at first, it didn't allow us much creative expression, so I'm happy we went with something mroe free (i.e. Loosey Goosey).
I wish I kept better track of our creative process at the time, as we made many many logos with many variations and gathered feedback from different points of view, which is for the most part lost now.
